Twitter, Facebook, Instagram etc. are globally used social media platform by maximum population in the world. So, when you use twitter as a platform for marketing about your business products or services it reaches maximum audiences so chances of conversion rate are on higher side. Also, you can showcase your business products on international level at no or very minimal cost.
Enroll for the best digital marketing course. Would highly recommend IIM SKILLS as the best learning platform for skill development courses. Also, the course is completely government approved and certified. The best thing is that the course is online and offers flexible learnings.
Hello, I am Athira Nair. I am an Electronics and Communications Engineering graduate who currently works in IT with content writing. I have nearly 7 years of experience producing technical content for professional learning platforms and blogging. I also have three books on a platform called Amazon. My enthusiasm for writing led me to IIM SKILLS.
Advanced Search Engine Optimization Business Accounting & Taxation Course Content Writing Master Course Certified Investment Banking Course Digital Marketing Master Course Data Analytics Master Course Data Science Master Course Certified Financial Modeling Course Financial Analyst Master Course GST Practitioner Certification Course Technical Writing Master Course Certified Tally Advanced Course
Twitter is one of the few social platforms with an audience that skews male, and the largest age group is between 25 and 35 years old. If your target audience aligns with these characteristics, X (Twitter) marketing should definitely be part of your social marketing plan.
In this post, we’ll share insights from seven social marketing pros as well as a comprehensive set of up-to-the-minute Twitter marketing benchmarks to help you create an effective strategy of your own.
Bonus: Grow your X (Twitter) following fast with a free 30-day workbook that will help you establish a marketing routine and track your growth, so you can show your boss real results after one month.
X is a fully public, text-oriented platform that places high value on engagement and interaction. A successful Twitter presence therefore must look a little different from strategies for marketing on other social platforms.
Is that a trend you should follow? Or is there an opportunity here to step into a marketplace that now has less competition? You’ll have to do some testing to find out.
It’s easy to post a link in a Tweet. There’s no need for link-in-bio workarounds. However, that does not necessarily mean that posting links is a good idea. Instead, develop a content strategy that is self-contained within the X platform and inspires retweets.
“The secret ingredient of a successful brand presence on X (Twitter), in my opinion, is to create content that keeps people on the network,” says Nick Martin, social media marketing manager at Tipalti.
“The majority of Twitter users don’t want their scroll interrupted and will quickly move past a CTA to ‘learn more in this blog post,’” Martin adds. “Create content that lives within the trending formats of Twitter. Repurpose blog posts into videos, GIFs, threads, or images.”
It can be tricky to boil an entire blog post down into 280 characters, or an image or GIF. X threads give your content a little more room to breathe, but it’s a worthy challenge to get your content into a single Tweet most of the time.
Need some help turning a blog post into a Tweet? Explore how OwlyWriter AI can scan a blog post or other content on your webpage and create an engaging social post in seconds.
Handle. This is your Twitter account name, and it’s how audiences can find you on X. Generally, you want your handles to be consistent across social media and include your company name.
Header image. Your header image appears on your profile page, and you may want to update it more often than your profile photo. It can reflect current campaigns, provide information, or offer insight into your company culture.
Verification: As of April 2023, the blue verified checkmark is only available as part of the paid X Premium subscription. To be verified, you must have a complete and active account with a confirmed phone number and no signs of being misleading or spammy.
As we said up top, engagement is the name of the game on X. Engagement is important on all social platforms, but it’s particularly visible on X, and it’s an expected part of the culture.
“The more you invest in having meaningful conversations with your audience on X, the more they’ll feel like they are part of your brand and part of a larger community,” says Chelsea Evans-Flower, owner of Scott Social.
Grow An AudienceBefore you can effectively engage with your community, though, you need to understand exactly who your community is. Fortunately, X is a very effective platform for social listening. Hootsuite Listening in particular can give you deep insights into who your audience is and what they expect from you.
You can use Quick Search to discover trending hashtags, brands, and events anywhere in the world. You can also track conversations about your brand—including social sentiment—to learn who your audience is and how X users feel about your brand right now.
“Mimic how they speak (don’t be afraid to use their slang), find community tags they resonate with, and identify individuals or other brands they engage with. Use keywords related to topics of interest and show up in these communities with your audience.”
“The brands that tend to be the most successful on X are the ones that truly take the time to understand their target audience,” says Qetsiyah Jacobson, a social media community manager.
As you saw in the last point, your brand voice is not just about how you want to present yourself as a brand. It’s about how best to speak to your followers to ensure they feel like your content is created just for them.
“The best, most follow-worthy brands have fun with their tweets. Use the network to raise brand awareness and keep your product at the top of your audience’s mind. Let your paid marketing efforts drive demand generation. Your organic efforts can drive brand interest and community growth.”
We talked about using social listening to get a sense of what your audience expects. Once you put your X (Twitter) marketing strategy into action, you need to analyze your performance to improve your results over time.
Using the 80-20 rule, you should limit promotional posts to just 20% of your content. The other 80% should inform, educate, or entertain your audience. Since the promotional content will likely link off-platform, focus on making the 80% Twitter-first so people don’t have to click away to get value.
The rule of thirds is similar but a bit more specific. One-third of your content can promote your brand, one-third can share ideas and information from thought leaders in your industry, and one-third can be used for personal interactions with your audience.
For the best results, make sure you’re posting the right type of content at the right time. Hootsuite’s data shows that in general, the best time to post on X is 7 a.m. PST on Mondays and 10 a.m. PST on Wednesdays.
For customized posting time recommendations based on your specific X (Twitter) marketing goals, use the Best Time to Publish tool built into the Hootsuite social media management platform. It uses your own historical engagement data to find the best times to post for maximum awareness, engagement, or traffic.
Combining detailed analytics monitoring with an in-depth social listening program allows you to fill your content calendar with bold bets. You know what to expect from your audience, and you have the tools to understand their reactions in real time. This gives the freedom to experiment in ways that build true brand loyalty.
“There have been so many times where the posts we almost didn’t hit publish on were the ones that popped off and drove brand love,” says Gabe Gomez, social strategy lead at Verizon. “Have the courage to try new formats or a new tone—you might be surprised at the results.”
To make the most of your ads budget, apply the lessons learned from your organic Twitter marketing plan to your ads strategy. Consider putting some budget behind your best-performing X posts to extend the audience.
It’s also a good idea to look at both paid and organic posts that are performing well on other platforms and think about ways to turn that content into an X ad. OwlyWriter AI can help here by rewriting existing social content into an X-appropriate format.
To manage your budget effectively and make changes on the fly based on your results, track your paid and organic content in the same dashboard using Hootsuite Social Ads. You can analyze more than 100 metrics for your X ad campaigns.
